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Start Water Services Now

What’s your SECRET SAUCE

March 12, 2014 by btrilli

Recently I had a conversation with a friend who is a gifted businessman.

We were discussing how to give our customers what they need … not what I think they need.

He asked me a question.

“What’s your secret sauce”?

It was such a strange question.

My blank stare prompted him to continue.

“Like the Colonel’s secret recipe for Kentucky fried chicken with eleven herbs and spices”.

He still was not making any sense to me.

“Like the secret ingredient in Coca Cola … and the description is still locked in vault in Louisville, Kentucky by the way.”

Finally I stopped him and asked him to explain in simple straight forward terms a guy from West Texas could understand … what he was driving at.

He replied “What do you provide your customers that makes their life better?”

And before I could reply he said,

“And why do they do business with you instead of someone else?”

Now it was my turn … things were churning through my brain.

Is it the water treatment equipment?

Sure, Culligan offers top of the line products, but that isn’t the answer.

Is it the results?

A Culligan total home solution does make better water for drinking, cleaning and bathing.

But that wasn’t the answer either.

Finally I stopped and smiled and said “HEY CULLIGAN MAN!”

He grinned back and said “BINGO”!

And we talked.

The reason people choose Culligan is the famous Hey Culligan Man service.

At AmarilloWater it’s not about selling equipment … it’s about taking care of the customer.

Some companies have a separate sales department … we don’t … everyone at AmarilloWater is directly involved with customer service.

A Culligan Man has to get certified by the State of Texas to become a Certified Water Treatment Specialist.

In fact most of the service tech team are Class III Water Treatment Specialists … the highest level of certification available.

And it’s not just the Culligan Man who gets certified.

Culligan women are also certified Water Treatment Specialists.

A Culligan Man also participates in professional training courses through Culligan International along with in-shop intensives to keep their skills sharp.

The Culligan Man is your local water expert.

And his workplace is your home.

That’s the secret sauce.

It’s also a sauce we have been dishing up in Amarillo for almost 75 years.

AmarilloWater.com … your local Culligan dealer … and your local Water Expert.

Sincerely,

Jimmy Lewis, your local CULLIGAN MAN

Amarillo Culligan Man















Get Better Water … Get Culligan

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Local Reviews

Good morning.

I wanted to contact you directly about our last service appointment with your company. I don't recall the guy's name, but he was extremely nice, courteous and efficient. It was a pleasure having him in our home.

Please tell him we appreciate his great attitude and work ethic.....job well done.

Doug Beasley   

David Fuentes has been delivering my salt and servicing my softener for almost 6 years
now and he does an outstanding job. Every time I see him he is very friendly and respectful. Great job!

Dustin Rhodes   

Your people provide a wonderful service and are courteous on the phone and efficient when swapping out our system.

Don Nixon   

Larry was very professional. I am blessed to have him work on my system.

Mrs. Linda Williams   

Scott did a really good job on my service call. He is very kind and respectful. I appreciated his service!

De Renda Bishop   

*HE is the world's most efficient water softener when configured with proportional up-flow brining and Aqua-SensorTM
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